Sense Arena Commercial with Jack Sock

My role: Editor, colorist, sound designer, production assistant

Sense Arena was a new client for Sift in October of 2022. Sense Arena wanted to film a commercial at Davidson College, which is near where I’m based in Charlotte, NC. For pre-production, I location scouted a few weeks in advance of shooting and was a point of contact for the staff at Davidson. I then assisted on production day, helping with script supervision, lighting, and ingesting footage. During post-production I edited, color corrected and did sound design for the commercial and the multiple variations we delivered to the client. It was redeeming and exciting to be a part of every aspect of production for this commercial, and the client was very happy with the result.

*Video property of Sense Arena & Sift